Christmas has come early for one very lucky youngster who has been crowned the winner of an incredible festive giveaway.

Jake Smith, 13, who lives in Lynn, entered the DreamToys competition in The Entertainer, on Broad Street – and has now taken home all 15 toys featured on its DreamToys list.

They include a £119.99 LEGO pirate ship, a £79.99 F1 grand prix circuit, a £54.99 Pokémon set, and singing dolls inspired by the film Wicked: For Good worth £34.99.

Jake, accompanied by his mother, was delighted to collect his extra Christmas presents this year – and the occasion was made even more special by the added bonus that he will also be celebrating his birthday on December 23.

The competition, which launched following the official unveiling of the DreamToys list 2025, gave children in the East of England and across the UK the chance to win every single toy predicted to top wish lists this season.

Those looking to enter simply had to visit a participating store with a parent or guardian, and scan a QR code to complete an online form.

Miranda Blake, store manager at The Entertainer in Lynn, said: “We’re delighted for Jake, who has been crowned the DreamToys winner of the East of England region, and will now enjoy the ultimate Christmas wish list before the big day arrives!

“Jake’s excitement highlights the magic of the season and shows just how special it can be to get out onto the high street, shop local, and discover the joy of exploring a toy store in person – no matter how old you are.

“Seeing Jake experience all of this year’s top toys is exactly what DreamToys is all about – happy playing, Jake!”